Clean Eating Snack Recipes. http://www.youtube.com/watch?v=m1Y77SU3hD4. Sainsbury's - Messy Hands. Stride – Mad Intense. Lurpak butter weaves its magic in new $10m Aussie launch via Wieden + Kennedy UK. It is a very good ad for butter. Weave Your Magic . First introduced to Australia in 2006, Lurpak’s decision to expand its advertising reach and make a significant investment in marketing, demonstrates the brand’s recognition of Australia as a growing market where interest in home cooking and quality ingredients continues to rise. This bold new campaign for Stride gum is nothing short of mad intense. After months ... cooks speak a universal language. Go from the outside looking in to the inside looking out. After months of research into different food cultures, we realised that when it comes to food, cooks speak a universal language. From the moment we hear the first pizzicato chords of Lurpak’s iconic ‘Weave your Magic‘ commercial play, we all cringe: Here we go again… You and your team have produced such a signature piece of work in food depiction that, to date, we unashamedly receive your Lurpak ads as a reference for nearly every food project, no matter how beige or boring. The TVC is part of a $10 million marketing strategy that includes print media, outdoor, digital, sampling, and sponsor if we havent pissed off to the states to shoot butter ads. Showcasing Tesco’s passion for food with a rallying call to Britain to explore and savour it. We’re giving away 30 Kenwood Creator Kits, including a K-Mix Kitchen Machine KMX and a Multi-Pro Food Processor (valued at $1100) to help you weave your magic. Black Forest Pavlova. 13-nov-2018 - Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. The Lurpak “Light Lovers” outdoor creatives are part of Arla Food’s ambitious strategy to get Lurpak into the FMCH top ten brands list by 2020. I’d rather watch international work, beautifully made, than the try-hard, over-acted, under-crafted work I’ve become accustomed to. TK Maxx – Ridiculous Possibilities. Discover (and save!) I like several things about this. Lurpak: Weave your magic. In keeping with the new brand campaign, we created a guide to the many magic tools that reside within the kitchen, from the wooden spoon magic wand, to the spell book of recipes, and of course, the Lurpak. 0. comments. Okra and Meat Stew. Michelob Ultra Behind The Scenes. Transform your whisk into a wand and step fearlessly into the kitchen. Nestlé Lion Wild Full CGI Commercial. Lurpak: Weave your magic 33. ... Vodafone, Lexus, Nike, Lurpak, Playstation, Sky Sports, and Freeview, cementing his position as one of the most exciting global talents working today. Purina Big Anthem. ... and was itself a follow up to the previous year’s award-winning “Weave Your Magic” ad which focussed on … Type your email address in the space below. Intégrer / Taille de la vidéo : Infos; Fiche technique; En + Lurpak : Weave your magic (Royaume-uni - 2013) Festival de Cannes 2013 – Lion d’Argent Une cuisinière utilise du beurre et donne vie aux aliments. The print and outdoor execution, shot by photographer Paul Zak, aims to inspire cooks to ‘weave their magic’ with Lurpak and a range of ingredients to create ‘good food’. Sainsbury’s takes a heartfelt look at Christmas food, family and memories in trio of films. 2. LURPAK Weave Your Magic. Danish premium butter, Lurpak, has this week launched its first Australian television commercial, "The Cook", as part of the new "Weave Your Magic" campaign via Wieden + Kennedy UK. Prize pool: $23,970 Ends 18/06. Spiced Grilled Prawns with Tropical Salad. Lurpak: Weave your magic - How Lurpak found its global voice. Stride – Mad Intense. It is a moment of change and transformation,… Right on, Archie Rival. The television commercial, directed by Scott Lyon of UK’s Outsider, features cinematic close-ups and slow-mo shots and is narrated by the husky voice of Blade Runner actor, Rutger Hauer. So Soft It Can Be Spooned. Share this post on. It doesn’t matter where in the world your kitchen is, what dish you are cooking, imaginations of the food lover are most captured at the moment of creation. WEAVE YOUR MAGIC It all starts with a little creativity. Effects. Decide on your strategy; 4. Training; TV Masters; Bespoke advertiser training; Other useful training; Useful resources. Prize pool: $23,970 Danish goods deserve better treatment than they’d receive over here. well when agencies here grow a pair & start getting better work through we’ll be here to make it. Lurpak – Weave Your Magic. The television commercial, which aired on May 12, is part of a $10 million marketing strategy that includes print medi Competitions » Australian Competitions » Competitions - Closed » Store Competitions & Product Competitions Closed » Lurpak Weave Your Magic promotion - win a Kitchenaid mixer every day. Says Lyon: “When it comes to good food, cooks speak a universal language. Jul 2, 2014 - The TV brings to life the wondrous moment in the kitchen when the cook, the ingredients and the butter come together as one. Sign in. New Lurpak Soft. Nala + Mali Collections. . It’s a great spot, the Oz marketing mgr didn’t try to fuck it up with a bad oztralian v/o, shots of happy mums with kids etc. Comerciais e Vídeos, Comunicação. Simple ingredients and some Lurpak are all you need to create something extraordinary, but here’s a little inspiration to get you on your way. This bold new campaign for Stride gum is nothing short of mad intense. 2. Composition and Production Our fully independent status means that at Soho Music, we can work from a limitless pool of talented composers and producers to deliver a truly bespoke service. Idk. The Lurpak ® “Weave Your Magic” campaign has won a British Arrows award for the best International campaign. I'm Alan Partridge - back of the net. Sign in. Winning a Silver Lion confirms that Weave your magic is one of the best ads in the world. This case study describes how Lurpak, the butter brand, created a global brand positioning based on a universal food truth around the joy of cooking for food lovers. Seems the only companies doing decent ads have Australian marketing directors, the rest are here for a holiday with the added bonus of treating Aussies like the idiots they all perceive us to be. It is probably even a good ad for Lurpak in places like the UK where it has 25% or more of the market. Would never get past the brains department anyway. Kabsa with Meat. Lurpak - Weave Your Magic. Our debut campaign for Deliveroo salutes the joy of Food Freedom. Minced Meat Moussaka. Register for Free and receive the Campaign Brief Daily Bulletin. Fun and inspiring commercial for Lurpark butter. From the moment we hear the first pizzicato chords of Lurpak’s iconic ‘Weave your Magic‘ commercial play, we all cringe: Here we go again… You and your team have produced such a signature piece of work in food depiction that, to date, we unashamedly receive your Lurpak ads as a reference for nearly every food project, no matter how beige or boring. Lurpak butter is sold worldwide by the Arla Foods Dairy Group. Cannes Silver Lion for Lurpak new global campaign " Weave your magic" Cannes Lions 2013 - International Festival of Creativity jun. Food And Drink. The television commercial, which is running across multiple global markets, will air in Australia for a total of 15 weeks between May and September 2013. Lil' Goat gets festive on the farm in TK Maxx's Christmas campaign. 2013 I am so proud to get industry recognition of the new global Lurpak campaign " weave your magic" , breaking all records in advertising tests and in markets. Art. Wisdom Song - Laura Woodley Osman (Story of All Stories Official Lyric Video) 2. Play with the scale. Mar 9, 2016 - LURPAK - Weave Your Magic (2013), W+K LDN. Competitions » Australian Competitions » Competitions - Closed » Store Competitions & Product Competitions Closed » Lurpak Weave Your Magic promotion - win a Kitchenaid mixer every day. The campaign won Gold for Effectiveness at Cannes, and Millward Brown subsequently awarded Lurpak ‘iconic brand status’ in the UK and Denmark. Choose a partner to work with; 3. This article explains how Lurpak, the butter brand, developed a global brand positioning that was effective in a range of countries at different stages of market growth. 24.06.2013 - Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. We developed a campaign that celebrates the magical power of the cook to transform ordinary ingredients, and Lurpak, into something extraordinary. Photography Techniques. New market: Australia Dec 10, 2013 - The TV brings to life the wondrous moment in the kitchen when the cook, the ingredients and the butter come together as one. Photographie. For her the slo-mo strike of a match, the swirl of an egg hitting the poaching pan, the glacial shift of a cracking pavlova as she weaves her magic. It may even encourage other fmcg clients to buy sonething other than the tired old cliches they trot out for every food product – but I’m not holding my breath. views . British Arrows Awards is one of the UK’s most prestigious advertising recognitions. Weave your Magic. Lurpak - Weave Your Magic. Panoramic Photography .. Photography. Honda's Dream Makers pays tribute to the incredible craft that goes into filmmaking. 1. View. Sometimes, the execution is the idea. 2. lurpak; brand; uk; the creative suggestions. May 8, 2014 - Wieden + Kennedy London invites you to 'Weave Your Magic' in its first international campaign for Lurpak — Wieden + Kennedy 11-oct-2013 - Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Guhl Taming & Bounce. Crossroads Ford Prince George Largest Indoor Showroom 1 8 18. LURPAK - Weave Your Magic (2013), W+K LDN. Double Chocolate Sea Salt Brownie. But I am dubious that it is a good ad for Lurpak in a market like Australia, where it is a tiddler of a brand. Grab your apron and get ready to weave your magic - you'll find all the inspiration you need at lurpak.com. What we did. 2. Lurpak - Adventure Awaits. Unilever Asparagus. It is a moment of change and transformation,… The problem here is that, even though this spot ain’t great (and probably wouldn’t get any comment – good or bad – from the punters reading the UK’s advertising trade press, because it’s a workman-like piece of advertising at best) it’s still a million times better than the next Meadow Lea ad we’ll see on TV here. View. Tilda Rice - Tildalicious. June 21, 2013 Filed under Film and Food. View. Lamb Kabsa. Change the setting. Winning a Silver Lion confirms that Weave your magic is one of the best ads in the world. WYM has been rolled out in six markets, with plans to roll out to another seven by 2016. Kunafa. Fortuna Rendez-vous DC. We turned London into a game board to create an urban community of young runners for Nike. Jun 17, 2014 - This Pin was discovered by Jessica Smith. Film advertisement created by Wieden + Kennedy, United States for Lurpak, within the category: Food. Can We Have Our Ball Back? To establish Lurpak’s position as a champion of good food around the world, by inspiring the global food-loving audience. In Denmark Lurpak grew in value 18% in 2014 compared to 0% in 2013. DHL. Prize pool: $23,970 Define your marketing objectives; 2. Client: Lurpack Title: Weave Your Magic Agency: Wieden + Kennedy Production Company: Outsider Director: Scott Lyon Producer: Zeno Campbell DOP: John Mathieson Edit:… lurpak | … There is definitely something wrong with you if you aren’t hungry after watching this ad. Danish premium butter, Lurpak, has this week launched its first Australian television commercial, "The Cook", as part of the new "Weave Your Magic" campaign via Wieden + Kennedy UK. Lurpak targeted ‘creative foodies’ in this global campaign. Denna video som heter “Lurpak Weave your Magic” vann “Silver Lion” på “Cannes International advertising festival” utmärkelsen i juni 2013. Make a TV ad; 5. 2018/11/13 - Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Discover (and save!) You and Me. Save my name, email, and website in this browser for the next time I comment. 2. The ad is about the unassuming and un-showy cook, turning everyday ingredients into glorious feasts with the help of Lurpak Butter. your own Pins on Pinterest. Babbel introduces extraterrestrial Alexi to promote the benefits of its language-learning app. Harira Soup with Lamb. So the client ought to be congratulated. You can make something old feel fresh and new just by treating it differently. This inspired the the ‘Weave Your Magic’ campaign - the brands first international work. Ads by Brand: Lurpak. تفننوا بإبداعاتكم أشهى الابتكارات تبدأ بإبداعاتكم . Jun 23, 2016 - Client - Arla Lurpak International Product - Lurpak Concept - W+K London Production - Outsider SPIKE Service - The Marmalade Direction - Scott Lyon. This campaign unites food lovers around the world, speaking to them on a common level whilst establishing Lurpak as the universal champion of good food. TK Maxx – Ridiculous Possibilities. Facebook; Twitter; Google+; Pinterest; Link. The television commercial, which aired on May 12, is part of a … Our first global campaign for Lurpak won a Gold Lion for Effectiveness at Cannes. It is a moment of change and transformation,… Date Ma'amoul. رافيولي السبانخ والريكوتا your own Pins on Pinterest. Carrefour Organic Children's Food. Perfect Roast Lamb. Chicken Biryani. Arabic Coffee and Date Cheesecake. Este video llamado “Lurpak Weave your Magic” ganó el premio “Silver Lion” de “Cannes International advertising festival” en Junio de 2013. Lurpak Weave Your Magic. Measure results and review; Training. Make the large things small and the small things large. Our campaign helped to turn the business around and take Lurpak to #1 in the UK. Lurpak needed a direct mail piece to send out to cooks of all kinds, that immersed them in the new weave your magic platform. LURPAK: Weave Your Magic. We don’t often see work of this maturity or craft being executed here. Danish premium butter, Lurpak, has this week launched its first Australian television commercial, “The Cook”, as part of the new “Weave Your Magic” campaign via Wieden + Kennedy UK. Australian consumers also have the opportunity to win a Kitchen Aid every day for 30 days through the Lurpak Facebook page – www.facebook.com/lurpak, Creative Directors: Dan Norris & Ray Shaughnessy Director: Scott Lyon of Outsider Australian Media Agency: Carat, Australian BTL & digital agency: BD Network, Another company spending millions in media screening only imported spots Lurpak Gooey Chocolate and Caramel Slice with Marbled Chocolate Topping. Art. Speed things up and slow them down. Our first global campaign for Lurpak won a Gold Lion for Effectiveness at Cannes. https://bit.ly/2QB1m4Q The brand is now benchmarked against the likes of Coca-Cola and Apple as one of the world’s leading brands. 2. ZESTY LEMON CAKE WITH LEMON CURD AND BUTTER CREAM FILLING. Sherwin Williams Emerald. Research suggested that the ‘Good food deserves Lurpak’ strategy, which had rocketed the butter from challenger to market leader in the UK, had strong potential for international roll-out. Weave your magic: How Lurpak found its global voice. The Mill once again collaborated with W+K and Outsider's Scott Lyon to create Lurpak's new spot 'Weave Your Magic' in which we see a cook in her kitchen surrounded by her 'pots, pans and slightly blunt knifes' cooking up a delicious storm.